UX from Screens to Machines
UX Culture works helps large organizations avoid virtual and real-world stumbles and create engaging experiences with an approach based on:
- Research—From interviews, to focus groups, to baseline usability tests, we conduct qualitative research that provides the insights necessary to enhance the user’s experience from screens to machines.
- Observation—We observe users in cafes, cubicles and beyond, wherever they’re likely to use your apps and products.
- Cultivation—We help clients nurture a user-centered culture by demonstrating the value of early-stage research, active listening techniques, iterative design, and frequent usability testing. Properly planned and conducted, these user-focused methods and a relatively small investment yield results by enabling you to design apps and products that customers truly want and need.